JFK LIBRARY

Brand IDENTITY

We led the design and visual architecture for reimagining the John F. Kennedy Presidential Library and Museum brand identity system, drawing strategic inspiration from I.M. Pei’s iconic geometric architecture. The system pairs clean color fields and bold typography with subtle graphic cut-outs in the logo, a motif mirroring both the building's architecture and the poignant reality of JFK’s unfulfilled presidency. Applied across physical exhibit spaces, print collateral, and digital platforms, the identity honors historical legacy while establishing a cohesive visual language built for contemporary engagement.

Agency: MARTIN*
Role: Senior Designer

Responsibilities: